"When a brand specifically renowned for its proclivity for poultry enters the vegan market, it’s an undeniable sign that things are changing."
KFC’s vegan burger has finally entered the London market and caused quite the stir for both carnivories and vegans alike.
KFC have replaced the traditional fillet of decaying poultry with a plant-based alterntiave made from Quorn, to make what today is known as 'the Imposter burger'.
This litte gem is served on a soft vegan bun with fresh lettuce and vegan mayo, a delicious alternative that rivals their usual product range, and even sold out at the trialling outlets in just four days.
What’s more, KFC have found that sales of the Imposter Burger are 500% higher than that of their traditional range.
As the popularity of veganism grows, so too have the hungry eyes of corporate society. This, for once, is actually a good thing as more companies get on board to offer consumer’s plant-based alternatives to traditional meat heavy products.
Earlier this year Burger King launched The Vegan Whopper burger, McDonalds a vegan happy meal, and Gregg’s introduced a new vegan sausage roll that caused quite a stir in the market.
Plans are currently underway to introduce more vegan products into the KFC range, and we are all eagerly watching!
Article sourced from The Independent.